More than 700 Hoosiers died from accidental drug overdoses in 2011. Today Indiana Attorney General Greg Zoeller announced a state-wide campaign to combat this growing issue.
Attorney General Zoeller is teaming up with the state's Prescription Drug Abuse Task Force to launch an informational website and ad campaign.
The website bitterpill.in.gov offers a variety of features to educate the public about the dangers of prescription drug overdoses.
Hungtington Coroner, Phillip Zahm says the number of prescription drug-related deaths are rising at an alarming rate.
"In 2012, we had 11 cases 2012 we had seven. It was in 2012 that we started identifying that as a big concern, so we created a task force to look at the issue," said Zahm
Since the Drug Task Force Initative, those deaths have decreased in Huntington.
"I think that as a result of that, and a result of the Attorney General's Task Force, and they're going after the doctor's who are truly abusing that issue, I think it's great," said Zahm.
Nation-wide, the rise in overdose deaths have increased by 300% since 1999.
In addition to the Attorney General's plan, the Indiana Medical Licensing Board is considering tighter rules for doctors who prescribe pain killers. The board is considering annual toxicology tests for patients using prescription drugs.
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