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Vera Bradley Outlet Sale to Begin

One of the largest annual events to hit the Coliseum and Fort Wayne begins as every year the Vera Bradley Outlet Sale brings in an estimated 60,000 people from all 50 states and at least 8 different countries.
One of the largest annual events to hit the Coliseum and Fort Wayne begins as every year the Vera Bradley Outlet Sale brings in an estimated 60,000 people from all 50 states and at least 8 different countries.

WFFT's Brooke Welch has what's hot this year and the economic impact the sale has on our community.

For many of the women WFFT talked to, the Vera Bradley Sale is a shopper's dream.  With purses, totes, and bags 40-60% off, it's no wonder that most of them come back year after year.

"Since they started in a field, we've been coming.  Looking for gifts for our children and now our grandchildren."

Even though tickets had a time of 1:00pm for Tuesday's presale, Sandy Hawk and her friend Brenda Cozad came early so they could get to the front of the line.

"They usually are out the door, that's why we're amazed that we're the first in line.  We just got extra excited this year."

The sale began in 1982 and has continued to expand, bringing in 60,000 people last year.  Vera Bradley Representative Kate Virag says they've really made an effort to reduce the amount of time waiting in line.

"Last year we heard so many quotes and comments from customers that it was the best year ever and there really weren't a lot of lines to get in or check out.  We have 50 to 60 cash registers to get people in and out as quickly as we can."

That's right, she said 60,000 people will invade the Coliseum over the next couple of days with people traveling here from all 50 states.  That means a lot of money gets spent in the community.  How much?  WFFT talked with Kristen Guthrie at Visit Fort Wayne to find out.

"The economic impact of their spending on our community is over $6.5 million dollars, not counting what they spend on the sale, so that's restaurants, hotels, other shopping, and great activities.  So it's really a great event for our community."

Since 2005, Vicki Mewhorter and her daughter Tammi have taken off work to shop the presale.  Vicki loves Vera products but has one that is her favorite.

"Oh, it's the purses, I have 50 of them at home."

There are still tickets available on the Vera Bradley website from Wednesday through Friday of the sale or the sale is open to the general public on Saturday through Sunday.
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