Social Media "Ice Cream Sandwich Experiment" Performed by WFFT Local

Published 08/04 2014 02:03PM

Updated 08/04 2014 02:11PM

This involved an experiment you may have seen on social media sites like Facebook where people across the country are posting videos of ice cream sandwiches melting in the sun.  The odd thing is that one certain brand isn't melting.

"Let's see if all the rumors are true."

"We wanted to test this out and show you guys."

"I went to the story to buy two different brands of ice cream sandwiches."

People across the country are using social media to test WalMart's "Great Value" brand ice cream sandwiches, to find out why they don't melt.

"It's been 20 minutes and not much has changed."

"Unbelievable.  It's been an hour and a half."

Just to be sure these posters weren't altering their videos, WFFT's Tara Petitt put 3 brand names to the test.  WalMart's "Great Value", Kroger's "Sammie's", and an organic brand.

"After 45 minutes in higher than 80 degree temps, the organic brand has melted completely while the WalMart and Kroger brands have just begun to melt."

Ryan Whitwam from says the ingredients inside many off-brand ice cream sandwiches include Guar Gum and Calcium Sulfate.  He says these ingredients are not chemicals or preservatives, they are thickening agents to help the sandwich keep it's shape.

WalMart released a statement, "Great Value ice cream sandwiches melt.  Ice cream melts based on the ingredients including cream.  Ice cream with more cream will generally melt at a slower rate, which is the case with our Great Value ice cream sandwiches."

Dietician Samantha Lawtner says the ingredients you should be worried about, sugar and corn syrup.

In our experiment, the WalMart and Kroger brands has much more sugar than the organic brand.

Lawtner's advice?  Limit your intake on any sugary treat.

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