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Locally Made Monday - Anton Alexander
By ANDREW LOGSDON | email@example.com
They say it's the clothes that make the man.
Tonight, we take a look at the man making the clothes.
Anton Babich is putting his spin on fashion from right here in Fort Wayne.
Babich started making his own dress shirts four years ago.
Now, he has his own label, and his men's dress shirts sell online to twenty four countries.
Four years ago, Babich couldn't find a shirt that fit right.
"I used to work in the corporate world, and I would wear suits all the time. And I didn't feel like it was entirely me, so I started to source and search for something that would be a little bit more fitting to me,” Babich says.
So he got to work and began making his own line of men's dress shirts.
"Basically I have one hundred percent made in the USA men's dress shirts. Cream of the crop in terms of quality. I use quality fabrics from Italy, from Turkey, from Japan, from all over the world, bring them right here in Fort Wayne, and I make dress shirts completely custom to men,” Babich says.
One Kickstarter campaign later, his line- Anton Alexander, and his company- Fort Wayne Fashion, are all over the web, and his shirts sell to 24 countries around the world.
They feature double buttons, pearl button holes, and bright colors and art designs, and it's all fully customizable.
Babich even has an active line of moisture wicker shirts.
"I have quite a bit of options and people can literally customize the shirt themselves. So from a to z, there's probably about 4500 fabrics they can choose from, and I can get the shirt within a week to them,” Babich says.
On Friday the 20th Babich is hosting his fashion show 4.0 at the Yolo Events Center featuring his line and four other Indiana designers.
"But I love it here because of the level of support I have from all the people, whether it's Facebook, Twitter, Instagram, or just everywhere I go, friends, models, photographers, there's just a wonderful level of support in Fort Wayne,” Babich says.
Find his clothes at-