High school and college students can win $5,000 towards college by simply going viral with their message. It's a social media contest called "Drive Now, Text Later".
"Texting and driving is a huge issue and it's really an epidemic and not only here in Indiana, but nationwide."
A day doesn't go by that you don't hear some horror story of a crash caused by somebody texting while driving.
"As I start coming to a stop, I saw a body come down from off the top of the van and I just though 'Oh my gosh, what have I done? what have I done?'"
Chandler Gerber is a resident of Bluffton, Indiana. Gerber was involved in an accident back in 2012 when he rear-ended an amish family's horse and buggy, killing 3 because he was texting and driving.
It's horror stories like Gerber's that have led to several campaigns across the nation, that spread the message of the dangers of texting and driving.
The Indiana State Police, as well as several other agencies have started this new initiative for high school and college students called the "Drive Now, Text Later Media Contest".
Students are offered a cash incentive of up to $5,000 towards post-secondary education for simply utilizing Twitter, Instagram, and Vine in a way that they can spread the campaign's message.
"There are different categories within each of those social media sites. For example, most tweets, retweets, favorites, utilizing Intagram, Twitter, and Vine. Students have the opportunity to get the message out there, individual message, and what they wanna see promoted, how they wanna do it. The creativity is endless."
To learn more about the campaign that runs through April, click here.
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