In a video released, CEO Marry Barra says her company is now moving faster to fix potential problems.
"Something went wrong with our process in this instance and terrible things happened. As a member of the GM family and as a mom with a family of my own, this really hits home for me."
GM CEO Mary Barra got personal in talking about her company's ignition switch defect, an issue linked to at least 12 deadly crashes that sparked the recall of 1.6 million vehicles.
GM has come under fire for not issuing the recall until last month, even though the company admits it's engineers knew about the problem as early as 2004.
Barra's comments come on the same day that GM announced another round of large-scale recalls. This time, the issue is with possibly faulty airbags and overheating brakes.
The recalls involved another million and a half vehicles but the company says no injuries are linked to those potential problems. Barra says the new recalls are proof GM has learned from past mistakes.
"We are re-doubling our pending problem reviews, bringing them forward, and resolving them quickly. We will take care of all these customers and continue to apply what we have learned."
Dealing with the fallout from the recalls has been a major early challenge for Barra, who became the first woman to lead a major automaker when she took the reins at GM in January, but for those who lost loved ones in crashes related to the recall, there's little comfort.
"I am overwhelmed by anger. If we had just know this information, my daughter would still be here today."
General Motors is issuing three new recalls. The automaker says in all about 1.5 million vehicles are affected.
The biggest recall involved 1.2 million of GM's popular Crossover SUV models because of a problem that could result in the side airbags not deploying.
The second recall is for 64,000 2013 and 2014 Cadillac XTS Sedans for a problem with overheating brakes.
The third recall involves about 300,000 Chevrolet Express and GMC Savana full-size vans to rework the instrument panel to improve safety.
GM says there are no injuries related to the 3 new recalls.
The latest recalls come on the heels of the automaker's recall of about 1.6 million vehicles for an ignition switch problem.
Copyright 2016 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.