The fast food wars have a new battlefield...the mornings!
Meet Taco Bell's biggest weapon, the Waffle Taco. It's a breakfast sandwich inside a waffle with a side of syrup and Taco Bell thinks it can do some damage.
It's part of Taco Bell's new strategy that includes breakfast burritos and grilled egg tacos.
McDonald's isn't taking it laying down, saying in an interview that its just beginning to reconsider how best to serve up breakfast. In other words, it's thinking of extending breakfast hours cause when you want breakfast, you want breakfast.
McDonald's has already tried to halt a slide in sales by introducing a leaner Egg White McMuffin sandwich.
Breakfast is the highest margin meal in the fast food cycle and the battle will get really intense when Taco Bell rolls out its new menu nationwide in late March.
The big gun: the Waffle Taco and other new offerings will roll out in about 5500 restaurants throughout the US.
So whether it's drive thru lanes or grab and go at the front counter, things may never be the same for those of us who like to stop for a bite on the way into work.
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