"There's women who love to craft everywhere." -Michelle Fortune, Executive Vice Presdient, Annie's Publishing
Crocheting and knitting is known as a crafty business.
But for Annie's Publishing down in Berne, they've sewn up the right stitch for success- here, and across the country.
It’s this week's edition of Locally Made Monday.
Annie's started as a small, mail order needlepoint company.
And since moving to Berne in 1996, it’s grown across the globe, with books and magazines in craft stores everywhere.
"There's women who love to craft everywhere,” says Annie’s Publishing Executive Vice President Michelle Fortune.
And the books, magazines and catalogues created by Annie's Publishing, here in Berne, are everywhere as well.
"We are in craft stores. We sell to Michaels, Joann’s, we sell to all the small mom and pops too. And we have a very robust website, anniescatalogue.com, that you can see,” Fortune says.
Those books and magazines are filled with patterns- for crochet, knitting, cross stitching- anything craft-related.
"So we do everything involved in the craft world. We also have catalogues- Annie's catalogue, anything from knitting, crocheting, sewing, card making... Those are our specialties,” Fortune says.
They design and shoot pictures and videos right here- then send it all upstairs to their in-house editors and designers.
One hundred employees locally get those prepped and sent to stores across the country.
"We have national representation on our books too. We produce pattern books- what we call pattern books, and they are anywhere from twelve to fifteen projects,” Fortune says.
Annie's recently acquired the rights to the PBS show 'Knit and Crochet Now,' shot and edited locally.
And today, this multi-media empire is spreading across the globe.
"Recently we are doing more foreign business. I've got, in fact, several accounts we do very well in Australia and New Zealand,” fortune says.
If you want to find out more about Annie’s Publishing--
You can go to their web site-
And if you have any ideas for local businesses you'd like to see covered--
Send me an email.
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